Yo Gotti launches CM10 with Cold Gangsta video
Fans got used to Yo Gotti coming with a huge hit every other year. In 2017, Yo Gotti dropped “Rake It Up” and he got a summer anthem out of the deal. Yo Gotti reunited with Nicki Minaj and they reached the top of the charts. While fans expected more hits, Yo Gotti was securing his future. The Memphis rapper already had partnerships with Roc Nation and Interscope Records.
After 2017, Yo Gotti scored the biggest hit of his career, and he began refocusing on CMG. The year prior, Gotti signed Blac Youngsta, and he had a hit record at the beginning of 2018. Yo Gotti also signed Moneybagg Yo and he paid immediate dividends. But, after 2017, Yo Gotti became more of a record label exec than an artist.
Over the past year, Yo Gotti signed 42 Dugg from Detroit and EST Gee, from Lexington, KY. Both of these signings have been smart moves for Yo Gotti and CMG. 42 Dugg is in a joint venture with Lil Baby’s 4PF, while EST Gee is signed directly to the CMG/Interscope partnership. Yo Gotti recently announced CM10, saying it’s his final album. He released the “Cold Gangsta” video today, featuring 42 Dugg and EST Gee.