Roddy Ricch emerged, in 2019, and proved he could hold his own. In this era, it’s easier than ever to make a hit. But, Roddy Ricch proved to be more than another fly by night artist. Instead, he showed he had longevity in the game, and had some scene-stealing features.
A native of Compton, Roddy Ricch first gained exposure, appearing on Nipsey Hussle’s “Raccs In The Middle.” That single was intended to launch Nipsey into the mainstream, but he ended up dying days later. But, Roddy would go onto sign with Atlantic Records, via Bird Vision. Before the end of 2019, he dropped his debut album.
The album, Please Excuse Me For Being Antisocial, contained his hit single, “The Box.” As 2020 progressed, this became one of the summer’s biggest anthems. Two years later, Roddy Ricch has returned with live life fast, his sophomore album. Last week, he dropped the intro video, which doubles as the short film trailer.