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50 Cent ft. Lil Durk and Jeremih – “Power Powder Respect” [VIDEO]

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50 Cent ft. Lil Durk and Jeremih – “Power Powder Respect” [VIDEO]

50 Cent drops Power Book IV Force intro video with Lil Durk and Jeremih

50 Cent is the ultimate rap come-up story and it’s not even close. In the mid-1990s, 50 began rapping, becoming active on the Queens scene. By 1999, 50 signs with Columbia Records, and records his debut album, which ends up being shelved. After surviving being shot, 50 began releasing mixtapes that were met with critical acclaim. Meanwhile, his rivals end up becoming the biggest names in hip hop.

On the mixtape scene, 50 Cent is a star, but many doubted his ability to cross over into the mainstream. In 2002, 50 winds up meeting Eminem and Dr. Dre, who take a chance on him, signing him to their labels, Shady Records and Aftermath Entertainment, thus the Shady/Aftermath name-drops. In actuality, 50 Cent was primarily signed to Interscope Records. This machine propelled him to the top of the game.

From 2003 until 2007, 50 Cent was the biggest rapper in the game. However, from 2009 until 2014, his career went into such a decline that he went bankrupt and was feuding with members of his crew. During the same span of time, 50 began working with Courtney Kemp and Starz on a show called “Power,” which has since become a franchise. Now, 50 is better known for his intros than his songs.

50 Cent has his own deal with Starz, which includes the “Power” franchise, the “BMF” series, and more upcoming work. The latest “Power” series stars Joseph Sikora, who plays ‘Tommy,’ and is now in Chicago. With that, 50 recruited Lil Durk and Jeremih for “Power Powder Respect,” dropping the video this morning.

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