Jonah Berger explains how his “Contagious: How Things Catch On” book inspired Nipsey Hussle’s “Crenshaw” mixtape
Many of the smartest business moves are derived from previous concepts that worked in other industries. Hip hop has had a lot to say about Nipsey Hussle charging $100 a copy for his Crenshaw mixtape, which DJ Drama hosted. All of hip hop embraced it and Jay-Z dropped $10,000 for the cause. Author, Jonah Berger, recently […]