Hip hop has an enormous amount of media outlets at its disposal. Many hip hop media outlets have come and gone, and some have come back again from going. Through it all, the biggest face in hip hop media belongs to Sway Calloway. At one point attempting a career as a rapper, Sway would find himself more comfortable being in the media.
Sway Calloway became a radio host on the West Coast and was known for helping Eminem gain stardom. Going from the radio, MTV approached Sway Calloway in 2000 and he became an on-air VJ. Over the past twelve years, Sway Calloway has interviewd hip hop’s biggest names and documented numerous beefs.
More than a personality, Sway Calloway also holds the producer role for MTV. In addition to his Shade 45 show, Sway Calloway has become hip hop media’s biggest figure. Now, on Friday, Sway Calloway will interview President Obama at 5 pm. The interview will be broadcast on all MTV networks and online.