Hip hop, more than any other music genre and culture, is commercially driven. Ironically, hip hop began as a grassroots movement to move away from a commercially driven society. Life is full of ironies and Soulja Boy is a self-made millionaire.
The internet revolution in hip hop may not have happened if Soulja Boy did not use it to release his music. As one of the first rappers using MySpace and iTunes, Soulja Boy cut lucrative deals. Years after his hits faded, Soulja Boy remains wealthy.
A few weeks ago, Soulja Boy boasted on Twitter of a $400 million deal that would easily put him in the Diddy/Dr. Dre/Jay Z conversation. Some of the terms of this deal were revealed and it became clear the actual value of this deal only had the potential to hit $400 million. Now, the actual details of the company Soulja Boy aligned with have leaked.
