When Trinity Bethune purchased her 2016 Toyota Camry, she was excited. But, Lumberton Honda soon had her feeling humiliated. On Facebook, the dealership addressed her as “Bon Quisha,” in their congratulations post, angering her.
Trinity Bethune commented on the post and she questioned if this was their idea of a joke. Her brother would go onto share the post and it went viral. It went onto make local and national news, leading to the dealership now making a public statement.
Lumberton Honda issued an apology, via Facebook, but did not mention Trinity Bethune by name. They did mention being in business, for over eighteen years, and serving customers of all races, admitting this is evidence they have a long way to go. With that, they said the people involved with the post are no longer working for their company.