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Lil Wayne’s TRUKFIT clothing line is actually owned by Universal Music Group subsidiary, as part of 360 deal

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Lil Wayne’s TRUKFIT clothing line is actually owned by Universal Music Group subsidiary, as part of 360 deal

Lil Wayne 7By Fio Borrelli
Hip Hop Vibe Staff Writer

Usually, Lil Wayne is in the headlines for releasing an album or a new single. But, Lil Wayne’s headlines for the past few months have been his ongoing feud with Birdman. Once presented as father and son, Lil Wayne filed a lawsuit against Cash Money Records for $51 million.

Lil Wayne took the company and put it on its back when the label lost everything else. In turn, Lil Wayne was given the president position and granted Young Money as a vanity label. A few years ago, Lil Wayne added a clothing line, TRUKFIT, to this, or did he?

Hip hop fans on the discussion forum, The Coli, broke down the TRUKFIT company and traced its lineage. It turns out, the company, TRUKFIT, LLC, is owned by Bravado, a merchandising company, which is in turn owned by Universal Music Group. Bravado is the product line for most UMG artists and products are sold at live shows and selected retail outlets and Lil Wayne serves as the face of TRUKFIT.

Source: Bravadousa.tumblr.com

Follow Fio Borrelli on Twitter @Cali_Soul.

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