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Lil Niddy is one of the hottest rappers in the game and now has billboards on Times Square, in NYC [VIDEO]

Lil Niddy Belly of the JungleBy Jay Rich
Hip-HopVibe.com Staff Writer

Really, anything is possible, and no one should ever give up on their dreams. It’s tough when going against the grain, simply going against norms is tough. There is both a lot of doubt, and many doubters.

Lil Niddy ignored the doubt, emerging as one of the hottest independent rappers in the game. As it currently stands, he is completely killing the game. Recently, he released his Belly of the Jungle project, to much fanfare.

The promotion Lil Niddy has for Belly of the Jungle is absolutely insane. He is doing something few rappers achieve, outside of a Spotify partnership. His promotions have led to him having his own billboard, on Times Square.

Watch the entire video below:

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