Kanye West has always known how to get the attention of the people. Controversial statements went along with his chart-topping music, early in his career. To get established, in the corporate world, Kanye used outrageous interview outbursts, and it paid off.
All week, there have been rumors of Kanye West releasing his tenth studio album. With the rumors DONDA is the alleged name of the album. This morning, it was reported, within industry circles, that West would officially announce his album, during the NBA Finals.
During Game 6, of the NBA Finals, Kanye West confirmed his DONDA album is dropping on July 23. He confirmed the initial claims made by Justin LaBoy and also previewed his new single, via a Beats by Dre commercial. The new single is “No Child Left Behind” and the commercial stars Sha’Carri Richardson.