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Hip-Hop’s It’s Gorgeous Musique Announces Partnership With Vydia, New Artist Development Program

Founded in 2016 by Creer “Gorgeous” Savoirfaire, It’s Gorgeous Musique continues to be a major player in the industry. Based in both Washington DC and Las Vegas, the label utilizes its platform to launch the careers of hip-hop’s next rising stars. More recently, It’s Gorgeous Musique has worked with Thee Kid, whose upcoming project features the likes of Slim 400, Yowda, and Teecee4800; rising group Da Fleet X, who currently has a hit single “ZaZa;” and KiKi Lechele, who is set to release an enormous hit single featuring Trap Beckham later this year.

It’s Gorgeous Musique aims to be a multifaceted force, having teamed up with companies in varying industries with partnerships including Local Choice Spirits, the film Men of Business, and the We Outside Tour for independent artists nationwide.

In line with its mission to provide unique opportunities for independent artists, It’s Gorgeous Musique hosts an annual award show in a different city each year with previous ceremonies in Washington DC, Los Angeles, and Columbus, Ohio, and an upcoming show in Fayetteville, North Carolina. 

It’s Gorgeous Musique is excited to announce their partnership with music tech start-up Vydia in support of the label’s new Artists Development Program, which will allow independent artists to grow their careers by taking advantage of key demographic gaps within the entertainment industry. Vydia is known for their ability to quickly distribute content on a global scale and power managers and labels with their technology and resources. 

“We are thrilled to announce our partnership with Creer and the team at It’s Gorgeous Musique label. Our goal is to provide independent music businesses with back-office support and infrastructure so they can focus on what they do best, developing artists,” shares Vydia Creator Relations Manager, Luis Acevedo.

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