By K.B. Tindal
Hip Hop Vibe Staff Writer
Most would consider E-40 as an ambassador to the Bay Area, as he has had dealings with all the biggest figures who wanted entry into the Bay. E-40 was a primary figure in the tribute to Oakland hip hop. In the music business, E-40 has been busy, but he’s also been doing other business.
Last year, E-40 launched a Moscato line and he has since spent the bulk of his time promoting this. Liquor deals are the wave of the future for hip hop artists and E-40 managed to get in early. Recently, E-40 expanded this line into Costco, one of the leading membership stores in the United States.
E-40 recently held a meet-and-greet at one of the Costco locations in his area. The fans seemed as if they liked E-40’s Moscato brand, Earl Stevens Collection. It was definitely a good experience for E-40 and his brand is expanding into a major outlet, which will definitely see an increase in his profits.
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