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Rihanna’s Fenty Beauty is expected to outsell both Kylie Cosmetics and KKW Beauty and the brand is projected to make $1 billion before 2022

By M.A.C.
Hip-HopVibe.com Staff Writer

Her entire career, Rihanna has essentially studied Jay-Z. During her time at Def Jam, Rihanna worked directly with him, and her career mirrored his, as she dropped albums every year. Even her hiatus was similar to Hov’s retirement, as her comeback album was also huge.

Rihanna, since her return to music, has focused more on business ventures. First, there was the $25 million Samsung deal, to promote her album. Then, last year, Rihanna jumped into the cosmetics industry, with her FENTY Beauty line.

When Rihanna jumped into the over-saturated market, there were tons of doubters. But, in the first year, FENTY Beauty, grossed $200 million, exceeding all expectations. This year, all the talk has been about the rapid success of Kylie Jenner, with Kylie Cosmetics, making her a billionaire, but Rihanna is still ahead of both her, and her sister, Kim Kardashian, with KKW Beauty, as Fenty outsold them both, and will sell $1 billion by 2022.

Source: Pop Crave

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