Any time Kanye West talks, he always mentions being the biggest and the best of all-time. Despite how people may feel about him and his decisions, Kanye West demands the best. The reason he created his new sound was in order to be the best, hundreds of years from now.
Kanye West teased fans, for years, with his new album, bouncing through several titles. Yesterday, The Life of Pablo was the confirmed album title. This afternoon, Kanye West ended all questions about his allegiance to Jay Z and TIDAL, streaming his event and album there.
Not only did Kanye West honor his agreement with Jay Z, he gave his streaming service the boost it needed. This has to be a TIDAL record, as the Yeezy Season 3 event and The Life of Pablo stream did 20 million viewers. It remains unseen if this is a part of #NewRules and will count toward album streams/sales.
Source: The Fashion Law
