A year ago, Jay Z put up $56 million and purchased TIDAL, a music streaming company based overseas. Immediately, he revamped the business model and brought in some high profile partners. He brought in many well-known artists to partner in the company.
It was only weeks after the TIDAL launch that Apple announced their music service, Apple Music. They built their brand around Dr. Dre, bringing in Drake, Pharrell, Q-Tip, and many others as hosts. The most-recent addition to Apple Music was DJ Khaled.
TIDAL has endured well-known struggles since their high-profile launch. But, they have still managed 1 million subscribers and star-studded concerts that keep them an essential music company. Now, the company has revealed they are donating $1.5 million to Black Lives Matter and other nonprofit groups.
Source: NY Daily News
