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Steve Rifkind talks All Def Music, 360 deals, branding, and more with HHS1987 [VIDEO]

Steve Rifkind HS1987By DJ YRS Jerzy
Hip Hop Vibe Staff Writer

Famed music executive, Steve Rifkind, has ran a few well-known record labels and signed such acts as Mobb Deep and Asher Roth. Steve Rifkind represents several generations of music. His labels, Loud Records and SRC Records have both gone down in history for their talented rosters.

After relinquishing the ownership rights to Loud Records in 2002, Steve Rifkind regained it in 2010. He immediately merged Loud Records with SRC Records and then he began an association with Def Jam. Later, Steve Rifkind established a business relationship with Def Jam founder, Russell Simmons.

Hip Hop Since 1987 had a chance to talk to the famed record executive. He took them through his new deal with Russell Simmons, which is bringing All Def Music together. Steve Rifkind also discussed 360 record deals and branding during his sitdown interview.

Watch the entire interview below:

Follow DJ YRS Jerzy on Twitter @IAMDJYRSJERZY.

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