By Hardcore Critic
Hip Hop Vibe Staff Writer
For the most part, all of the music in hip hop sounds the same. With everything going on in the rap game, it was the perfect time for Kanye West to return with new music. He has remained in hip hop with joint albums over the past couple of years and now Kanye West is back as a solo artist.
Only a month ago, Kanye West announced Yeezus as his sixth studio album. Kanye West took the album promotion to cities around the world and he debuted such songs as “New Slaves” and “Black Skinheads.” The rest of the album continues this creative, controversial, lane, but Kanye West keeps it short.
At a time when the human attention span is shorter than ever, Kanye West managed to get his point across in only forty minutes. Along the way, Kanye West held it down for his city and still gave a little bit of something to everyone. Such tracks as “Send it Up” with King Louie and “Hold My Liquor” with Chief Keef show the versatility and hometown support Kanye West still has.
When it comes to a creative body of musical work, Kanye West went all out with Yeezus. While many have been too caught up with the sound to notice, the overall message is also on point. Funny thing is, there is a lot of lyricism in the game and a lot of lyrical artists, but they really are not talking about anything. Kanye West tackles the topic of race, which remains as controversial as ever and he addresses this in his current relationship status.
Like an abstract piece of art, right now Yeezus has been written off as too far out of the box. But, Kanye West has done the impossible, making an album more creative than 808s & Heartbreak. Kanye West starts his message in the intro and he continues his assassination of the game throughout the Yeezus album. Clearly, Kanye West has not lost a step, in fact he has stepped it up and he maintained his trademark sarcasm with Yeezus.
Hip Hop Vibe’s Rating: 9/10