By The Hip Hop Writer
Hip Hop Vibe Staff Writer
Five years of hard work have paid off for French Montana. When he first began flooding the mixtape scene, there was a major cloud above the New York hip hop scene. Despite strong releases from 50 Cent and Fabolous, during this period of time, there were no major new artists emerging. French Montana was preparing his takeover even back then.
The Cocaine City CEO continued to release new mixtapes, gaining the attention and respect from veterans in the game. By 2009, French Montana had worked with Jadakiss, Akon, and other heavy-hitters and he was now looking for the next big move. Relatively silent in 2010, French Montana became one of the most-discussed names in 2011, releasing several hit records and causing a bidding war.
During the fall of 2011, French Montana released his “Shot Caller” single, which immediately took over the playlists of Hot 97 and Power 105.1. It seemed as if French Montana would cap this run of success by announcing a deal with Maybach Music. Instead, French Montana signed with Bad Boy Records and released the “Shot Caller (remix).”
MTV News has been spending time with French Montana since he signed with Bad Boy Records. The MTV cameras were present behind the scenes of the “Shot Caller (remix)” video. French Montana has proved his worth in the game, as Rick Ross attended the video shoot, to film his verse, even after he was turned down in favor of Bad Boy Records. Rick Ross is dedicated to his craft and French Montana said him working on his birthday inspires him to go ten times harder.
When asked about Diddy’s influence, French Montana said a remix is not a remix without Diddy. Saying Diddy adds the “extra spice” to the remix, French Montana said he does not try to take over, creatively.
Watch the entire video below:
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