Jay Z and Roc Nation continue to make power moves in the sports world. According to Front Office Sports, an announcement on 8/14 is expected to be made about Roc Nation and the NFL having a business partnership together.
This moves is a very good one, considering that Roc Nation serves as an agent for New York Giants Running Back, Saquon Barkley, and also worked with former Dallas Cowboys Wide Receiver, Dez Bryant, as well. Among the other huge names in both sports and entertainment that the Roc works with are Yankees pitcher CC Sabathia, former boxing world champions Miguel Cotto and Andre Ward, along with music stars Rihanna, Big Sean and DJ Khaled. This partnership should help rebuild the NFL’s image a little bit after they’ve been blackballing Colin Kaepernick for three years now just because he knelt during the national anthem to protest racism and police brutality in America.
They will reportedly be having music and social justice campaigns. The “Inspire Change” activism campaign will be one of them. It’ll be interesting to see what other projects the two parties both work on in the future. Expect to see more NFL athletes managed by Roc Nation now as well.
