By Yuriy Andriyashchuk
Hip-HopVibe.com Staff Writer
Through his career, J. Cole has carved out his own lane, but is widely regarded as the “GOAT” of this new era. Early on, fans were eager for him and Kendrick Lamar to drop a joint project. Given their schedules, that album may never come.
However, J. Cole seems to be good for consistently dropping an album, usually when no one expects it. The Fayetteville rapper has made history at every turn. Now, J. Cole appears to have another deal on the table.
During his long-awaited Dreamville Fest, J. Cole had Puma, and a few of their faces, including Usain Bolt, on stage with him. This led to rumors of him joining Puma. Now, those rumors have been confirmed and J. Cole is the latest to be endorsed by the brand.
Source: Hip Hop-N-More
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