Following the release of his new single “Action” a few weeks ago, prolific recording artist Sammy Adams is back with the official music for his first single to be released since 2010. The “Action” music video is simple and sweet, featuring Sammy as the focal point as he drives through a picturesque, winding series of roads while he shows off his on-camera charisma and always impressive diction and lyricism.
“Action is an adventure. It brings me back to the early stages of my life, being a troublemaker, chasing crushes, and finding my own way in the world. It’s about chasing what you want (not just the girl you want), and being fearless regardless of the outcome. Take risks, fall in love, take L’s, learn from your mistakes. If you ain’t living, you’re dying,” says Adams.
Boston’s own Sammy Adams caused quite a stir in 2010 when his debut album topped the online hip-hop charts the week of its release. On the strength of his independently-released album Boston’s Boy and mixtapes like “Party Records” and “Into the Wild,” Sammy built through touring colleges and clubs across the country and signed with RCA Records in 2012. The singer, songwriter, and producer has worked with collaborators ranging from Pharrell Williams, Ryan Tedder, Enrique Iglesias, Mike Posner, and Afrojack, among others. His optimistic take on hip-hop is refreshing and charismatic, garnering him a following of over 800k across his social platforms. As hip-hop continues to evolve, Sammy Adams stays true to his signature sound in “Action.” Breezy and sanguine, the rapper doesn’t skip a beat in his 2018 release. An artist for the people, Sammy Adams creates to inspire and unify- a proclamation that holds true in “Action.” Returning to the spotlight with swagger and grace, this summer release marks the beginning of a new era for the Boston MC- watch this space.