By Alyssa Debonair
Hip Hop Vibe Staff Writer
With TIDAL, Jay Z had a vision of giving the ownership back to the artists, something he has done throughout his career. Because he is an artist who owned his masters, all artists signed to him own their masters. No surprise, Roc Nation is a popular destination.
In addition to this, TIDAL is one of the top streaming destinations on the internet. Many of the biggest artists in the music industry have partnerships, there. Along with that, TIDAL streams tons of visual content.
TIDAL will be making a big impact at SXSW, as they have teamed up with Nas’ Mass Appeal. Recently, TIDAL announced a partnership with them for SXSW, where they are streaming several shows, beginning on March 16. These concerts boast performances from Lil Wayne, DJ Mustard, Dave East, MadeinTYO, Denzel Curry, A Boogie Wit Da Hoodie, G Herbo, Rapsody, Trill Sammy, SD, and more.
Atlantic Records will also be involved, as TIDAL is partnering with them for the “Make Trap Great Again” showcase, where Gucci Mane, and others, will perform.
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