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Jay Z pulls off major business move, as Sprint takes 33% stake in TIDAL and intend to offer it to their 45 million customers

By Alyssa Debonair
Hip Hop Vibe Staff Writer

Because of his triumphs in the business of hip hop, Jay Z looked as if he could not fail. Truly, he made it look easy and TIDAL was expected to be another major success. Using his celebrity Jay Z got Beyonce, J. Cole, Rihanna, Usher, Alicia Keys, Madonna, Kanye West, and more to join.

Immediately, TIDAL faced opposition from Apple Music, which got off to a much better start. Given their partnership with Dr. Dre, the service launched with him finally dropping his album. They cross-promoted with Straight Outta Compton and Drake soon joined the team.

While Apple Music got off to a strong start, TIDAL struggled and the media was there with every headline. Finally, Jay Z and the TIDAL team began getting it right, causing their media attention to dwindle. Now, they have completed their arrangement with the phone service, Sprint, where they take a 33% stake in the company and offering it to their 45 million users.

Source: Tech Crunch

Follow Alyssa Debonair on Twitter @AlyssaDebonair.

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