When he came into the game, Irv Gotti first helped Jay Z and DMX get established. He brought them to Def Jam. Clearly, this made him an early favorite, especially with the execs. That was good, but Irv Gotti had plans of running the entire game.
Irv Gotti did just that when he and Ja Rule found their groove. Soon, they eclipsed Jay Z and DMX, taking over the game. Once Ashanti was added to the mix, it was a wrap and it looked like Murder Inc. would be a mainstay, especially after they flirted with signing Nas.
However, Irv Gotti and the rest of the world knows what happened, as the 50 Cent/G-Unit movement was too much to overcome. In the latest clip from his interview with Complex, Irv Gotti discussed this. He talked about how he and his crew should have handled that beef.
