By The Hip Hop Writer
Hip Hop Vibe Staff Writer
Since 2009, Rick Ross and Diddy have been the best of friends. Diddy took notice of the Miami rapper in 2009. His stature led many to compare him to The Notorious B.I.G., early in his career. In 2010, Diddy made this comparison and soon began managing Rick Ross, along with Nicki Minaj.
Aligning with Diddy, Rick Ross mentioned him in several of his records. When the two launched their Bugatti Boyz duo, the two began recording new material. Due to the schedules of both, their EP may never see the light of day. Previously, Rick Ross signed a deal with Diddy’s Sean John brand.
Now, Ciroc can be added to the list of sponsors Rick Ross has. On “Diced Pineapples,” with Wale and Drake, Rick Ross mentions Ciroc in his first verse. Earlier today, Rick Ross revealed he signed with Ciroc. At each of his events, Rick Ross will now be paid to co-sign the Ciroc liquor brand.