Still, Ludacris pops in to release new music from time to time. But, Ludacris has proven to be more of a Jay-Z-type figure, as he used his hip hop roots to branch out into other business ventures. Last year, Ludacris joined Dr. Dre and 50 Cent in the headphone business, when he started his SOUL brand.
Over the past year, Ludacris has plugged SOUL in his music, along with his Conjure brand of liquor. Ludacris’ focus on business has set records and has given rappers in Atlanta and abroad new sources of inspiration. Throughout his career, Ludacris always tried to provide hope and inspiration for others who are ambitious.
With his SOUL headphone line doing well, Ludacris recently added the SOUL of Greatness headphones. Earlier today, Ludacris released the commercial which features the new headphones from Ludacris.
Watch the entire interview below: