Nine years ago, Kendrick Lamar began taking rap music seriously and he signed with local Compton record label, Top Dawg Entertainment. Over the next nine years, Kendrick Lamar embarked on a journey, which has been full of twists and turns. At one point, K. Dot, as he was formerly called, was signed to Def Jam, but he eventually went back independent and landed with Dr. Dre.
Still signed to Top Dawg Entertainment, Kendrick Lamar received a major co-sign from Game, which led him to Dr. Dre. Working with Game on The R.E.D. Album led to Kendrick Lamar being invited to record with Dr. Dre. It was not long before Dr. Dre signed Kendrick Lamar to a joint venture deal with Aftermath Entertainment.
Interscope Records was impressed with Kendrick Lamar and the remainder of the Top Dawg roster, signing a joint venture deal with the label. Last summer, Kendrick Lamar released his critically-acclaimed album, Section.80. At the time, Kendrick Lamar was not a major label artist, so he said the album would not serve as his official debut.
Earlier this year, Kendrick Lamar revealed his album would be titled Good Kid in a Mad City. Over the weekend, Kendrick Lamar pegged the album for an October 2012 release date.