The Cash Money brand is very lucrative, as their roster is home to some of the most-notable talent in recent years. Nicki Minaj is obviously one of the standout artists in the label, currently riding the wave surrounding her sophomore album, Pink Friday: Roman Reloaded. Coming with her hit singles and high-selling music are endorsement deals.
On the heels of her deal with Pepsi, Nicki Minaj has landed an endorsement deal with Adidas. While she just signed the deal, Nicki Minaj has already started working on the campaign. Earlier today, Nicki attended a shoot with Jeremy Scott. The video shoot was for the fall/winter campaign for the popular shoe brand.
Nicki Minaj spent most of the day in Brooklyn, New York, as the photo shoot took place there. Aside from her deals with Pepsi and Adidas, Nicki Minaj is also the face of MAC’s Viva Glam campaign. A very popular artist, many feel Nicki Minaj has yet to reach her full potential, which could mean even more big moves from her in the future.