Since 2009, French Montana has been steadily building buzz for himself. However, in the late summer of 2011, French Montana began gaining the attention of the masses. As he continued to release more songs, labels began expressing more interest in signing the Bronx rapper. However, before French Montana’s buzz began building, Red Cafe told Diddy he needed to sign the rising rapper.
Towards the end of 2011, French Montana was being courted by Maybach Music,Â Cash Money Records, Roc Nation, Bad Boy Records, and several other labels. In the end, French Montana signed with Bad Boy Records. In 2009, Diddy said he was refocusing on his initial business. After making this announcement, Diddy signed Red Cafe and would move his label from Atlantic to Interscope Records months later.
French Montana often said he was taking his time in finding a label because he was waiting for the right situation. Because of his strong buzz, there were several demands French Montana had. While he had chemistry with other labels, Diddy was able to deliver everything French demanded. With Diddy accomodating French Montana, being one of the most-powerful men in the industry, and his chemistry with the label, it was a no-brainer for French Montana to eventually sign with Bad Boy Records. Before the Bad Boy deal, Red Cafe and French Montana recorded several songs together and now the two are label-mates.
This year, French Montana plans to release his debut album, Excuse MyÂ French, with Bad Boy Records.