During the spring of 2009, Diddy announced he had a renewed focus on music and his flagship business, Bad Boy Records. Diddy was doing an interview on the radio and he announced he was adding Red Cafe to the roster. Before the end of 2009, Diddy established a new deal, which breathed new life into his Bad Boy label. The label had been moved from their longtime home at Atlantic Records to a new deal at Interscope Records.
The transformation has taken a bit of time, however. Still, Bad Boy Records has continued to make big moves, with the success of Red Cafe’s “Fly Together.” Aside from Red Cafe’s success, the addition of the popular French Montana to the label. Speaking with RadioPlanet.tv, Diddy said there is negative propaganda against Bad Boy Records. Diddy says the hate is coming from people who do not understand how the industry works.
Late in 2009, Diddy began hanging out together, in different cities. By 2010, Rick Ross announced he had a new manager in Diddy. It was during this time when Diddy made the controversial comparison of Rick Ross to his former partner, The Notorious B.I.G. Throughout 2010 and 2011, Diddy has been confronted over these comments. Rick Ross has spent time trying to clarify the statements, yet many were still surprised by the comments.
Recently, Diddy took the time to officially speak on the comments he made about Rick Ross, comparing the popularity, not the content, to The Notorious B.I.G. Diddy said Rick Ross channeled Biggie on his verse on the remix of “Angels.” However, Diddy feels a lot of rappers have channeled Biggie on various verses. The reason Diddy named Rick Ross the Biggie of the South was because of his influence and the effect Rick Ross was having on the South, Biggie had on New York a decade earlier.