By The Hip Hop Writer
Hip Hop Vibe Staff Writer
Known for producing hits for Kanye West, Common, and Jay-Z, only to name a few, No I.D. has taken on a bigger role. Since Jay-Z’s 2008 departure from Def Jam, the label has been reconstructing. Currently, their biggest stars are Kanye West and Rick Ross.
With L.A. Reid leaving Def Jam earlier this year, the label needs more front-office people. Last night, No I.D. announced he was a new executive VP for Def Jam. Of course this went unnoticed with all of the attention on the 2011 MTV Video Music Awards.
Speaking on his VP role with the company, No I.D. said he will continue to do what he does. However, now he has the backing of Def Jam. No I.D. said Def Jam is the staple of the culture he has been a part of for the past twenty years. To No I.D., it is important the new executives of the label know its history and take it to the next level, as he will do.