Rick Ross has long-established himself as a hitmaker in the game over the past five years. After watching friends Jay-Z, Birdman, and Diddy build empires, Rick Ross decided to do the same. Out of nowhere, he built his Maybach Music imprint into a force.
In a matter of weeks, he doubled the Maybach Music roster, adding Wale, Meek Mill, and Pill. Upon signing the rappers, Ross put them all in the studio. Among the first hits they have is the new single, “Tupac Back.”
The song pays homage to the late renowned rapper, Tupac Shakur. Rick Ross said they chose Tupac because not many current hip hop listeners probably do not know much about him. It has been fifteen years since he died and hip hop has moved on.
Rick Ross said he was surprised at his Twitter followers, many of which did not even know who Tupac was, asking him who Tupac was when the song was released. Raising awareness about the late Shakur is what the song has done. The new record has introduced Tupac to the younger generation, many of whom were born years after his death.